Amazon to Offer Kindle Checkout System to Physical Retailers

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„The game of mobile payments is going to be won or lost at the physical checkout, that’s where nearly all of commerce is done today,“ said Richard Crone, chief executive of Crone Consulting, a payments advisory firm.

To draw in merchants, Amazon has considered allowing them to offer promotions or discounts through Amazon.com or its Amazon Local daily deals offers, the people briefed on the company’s plans said.

„At the end of the day, a merchant wants to make a sale, to drive up business. And if Amazon or anyone else can help them do that, that’s tough to turn away,“ Mr. Crone said.

Und im Gegenzug bekommt Amazon Daten über das Kaufverhalten von Kunden im stationären Handel. Darauf ist das E-Commerce-Unternehmen besonders erpicht, um seine Angebotspalette zu optimieren. Immerhin finden nach wie vor rund 90% aller Käufe in der realen Welt statt.