Vimeo buys mobile video creation app Cameo

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IAC-owned video service Vimeo has acquired video creation app Cameo for an undisclosed amount, the company announced today. […] The acquisition shows that Vimeo is still firmly committed to being a service that caters to user-generated video content. […] But while distribution is definitely a big part of Vimeo’s business strategy, it’s not abandoning its reputation as the more polished, respectable alternative to YouTube for video creators.

Dem einen sein Instagram, ist dem anderen sein Cameo. Vimeo tut gut daran, die Bearbeitung und Distribution von User-Generated-Videos zu erleichtern. Der Schritt auf mobile Endgeräte erscheint hier nur mehr als logisch.