Tech wearables, particularly those for health and fitness, fail to keep the interest of users for more than a few months. A survey of 6,223 US adults revealed that one in ten consumers age 18 and over owns a modern activity tracker such as Jawbone, Fitbit, Nike+ Fuelband or Misfit Wearables. Yet, more than half of the survey’s respondents said that they no longer use their activity tracker, and a third of those stopped using the device within six months of receiving it.
Das wundert nicht, vor allem, wenn einer der aufgeführten Mängel auftritt:
These flaws are:
- They are easy to lose
- They break
- They’re not waterproof
- They’re a pain to sync with your smartphone
- The battery doesn’t last long enough
- They’re ugly
- They’re uncomfortable to wear
- They provide no material benefit
“Any one of these flaws is enough to turn off a user — more than one often lands these devices in a desk drawer, or even worse, the trash“