Wearables have a dirty little secret: 50% of users lose interest

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Tech wearables, particularly those for health and fitness, fail to keep the interest of users for more than a few months. A survey of 6,223 US adults revealed that one in ten consumers age 18 and over owns a modern activity tracker such as Jawbone, Fitbit, Nike+ Fuelband or Misfit Wearables. Yet, more than half of the survey’s respondents said that they no longer use their activity tracker, and a third of those stopped using the device within six months of receiving it.

Das wundert nicht, vor allem, wenn einer der aufgeführten Mängel auftritt:

These flaws are:

  • They are easy to lose
  • They break
  • They’re not waterproof
  • They’re a pain to sync with your smartphone
  • The battery doesn’t last long enough
  • They’re ugly
  • They’re uncomfortable to wear
  • They provide no material benefit

“Any one of these flaws is enough to turn off a user — more than one often lands these devices in a desk drawer, or even worse, the trash“